Targeted traffic is comprised of visitors to your website who are interested in your niche and ready to pay money for your information, products, or services. These visitors are pre-qualified and have a comparatively high probability of appreciating the significance of the products you offer and making a purchase.
Targeted traffic is what each online marketer is looking for. All other traffic is of reduced value and only possibly will have mere curiosity about your niche. Conversion of these other visitors into customers is less probable.
While some authors label
targeted traffic a marketing strategy, it is not a marketing strategy. Rather, it is caused by a top marketing strategy. It often takes time, effort, and money to drive targeted traffic to your site.
The favorite way to obtain targeted traffic is to rank near the top of the search results in the major search engines for keyword phrases associated with your niche. A variety of optimization strategies exist for on page (like keyword density) and off page (like receiving links from other websites) optimization. And, it is often challenging to attain the top for especially competitive keyword phrases. Everyone else is optimizing their pages and trying to get backlinks as well. However, once you reach the top, the actual traffic you get from being in the "top 10" is free to you. And, that's the most competitive price for anything.
The quickest way to acquire targeted traffic is to employ pay per click ads on the chief search engines. With pay per click ads you can pick the keyword phrases you want and drive traffic to a suitable page on your site. The negative aspect of pay per click is that your cost for each click is often rather high and you are in competition with everyone else in that niche. So, profits are often very slim.
An additional way to produce targeted traffic is to post ads on various networks. Of course Craigslist and Backpage are very popular places to post ads of all types. You can use your personal profile page on social networks like MySpace and Facebook to promote yourself and your products. Twitter is growing in popularity as a place to gain followers and do promotion.
Since you're looking at this article, you ought to appreciate that
article marketing is a growing strategy for driving targeted traffic to your site. Articles drive traffic in two ways. First, the links in the resource box at the end of an article can encourage interested readers to go to your site. Second, the links in the resource box are picked up by search engines and help improve your ranking. And, as your articles get placed on additional sites you get an increased advantage from the viral character of articles.
It should be obvious now, there are numerous ways to drive targeted traffic to your website. This is the dilemma for numerous people who are inexperienced in Internet marketing. They waste a little time here, a little time there, and pretty soon nothing is functioning very well. So, they become depressed and in desperation buy one "secret" after another to obtain their desired targeted traffic.
The optimal solution, and there's no secret to it, is to concentrate on one approach until it is working properly.
I think the best initial tactic to get targeted traffic is article marketing. You can start creating helpful articles and distributing them right away. You don't really have to purchase anything to get started. You can begin to see success in roughly a week after you distribute your articles. And, the results build over time as your articles are used by ezine or newsletter owners and by website owners looking for additional content on their websites.
